Wednesday, March 11, 2009

Press release:

Digestive CARE Gastroenterologists Launch 'Bottom Line Poetry Contest' for National Colorectal Cancer Awareness Month During March 2009
Friday March 6, 10:05 am ET

South Florida’s Digestive CARE™ is Offering a $500 Prize For Best New Original Poem About Colonoscopies

CORAL SPRINGS, Fla.--(BUSINESS WIRE)--Digestive CARE™, a medical group of 46 gastroenterologists in Broward and Palm Beach County, today launched the “Bottom Line Poetry Contest” in honor of National Colorectal Cancer Awareness Month (March 2009).
Digestive CARE™ is offering a $500 cash prize (or the option of a free colonoscopy) to the poet who submits the best new original poem about colonoscopies.

The original submission can be a simple verse like Joyce Kilmer: “I don’t think I’ll ever see a useless colonoscopy…”

Or an epic stanza in the style of Alfred Lord Tennyson: “Half an inch, half an inch, half an inch upward…”

Or even a basic limerick: “There once was a lass from Nantucket, who was irked by a bothersome bucket…”

“By launching this Bottom Line Poetry Contest, we hope to bring more attention to the life-saving value of regular colonoscopies as part of a person’s ongoing professional medical care,” says Kenneth Rosenthal, M.D., the Boca Raton-based gastroenterologist who chairs Digestive Care’s PR Committee.

“The original new poems can be heartfelt or humorous,” adds Dr. Rosenthal. “We hope Digestive CARE’s Bottom Line Poetry Contest will help publicize the deadly serious message of National Colorectal Cancer Awareness Month – and that’s the real bottom line.”

Original poems about colonoscopies should be submitted directly to Please write “COLON POEM” in the subject line. The deadline for submission is April 30, 2009, the last day of National Poetry Month.

To view submitted poems or for a complete list of rules, please click here

The winning poem will be selected by the 46 gastroenterologists of Digestive CARE™ and be announced in May.

About Digestive CARE™:

Since its inception as an organization, Digestive CARE™ has grown to more than 50 providers, 46 of which are physicians, providing gastroenterology services at 25 locations throughout Broward and Palm Beach counties, covering 17 hospitals and 13 Outpatient Surgery Centers. All Digestive CARE™ office and surgical locations are centers of excellence, designed with the comfort and care of the patient in mind, delivering services in a friendly, convenient and compassionate environment. For more information, please call 954. 344.2522 or visit

For Digestive CARE, Coral Springs
PR-BS, Inc.
Gary Schweikhart, 561-756-4298

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